fierce people and fine products.
With more than a decade in cultivation experience and strong ties to a local network of farmers located in the Emerald Triangle, Standard Extracts produces best-in-class Terpenes, CBD & THC products. They are on a mission to raise the standards of excellence in this new and ever evolving industry.
Our partnership with their team helped to distinguish the positioning of their two brands, Standard CBD and Standard Extracts and included the seamless launch of a disposable vape line.
Service
Branding
Year
2022
Industry
Cannabis
Standard Extracts story starts with roots planted deep in the soils of the Emerald Triangle, where cannabis is cultivated in it's most absolute and majestic beauty.
The Standard team came with a vision and our team got to work designing what would become their gold cartridge collection. Defined by vibrant watercolors, and inspired by natures landscapes the collection took form with three products, carefully crafted to uplift, revitalize and relax. The line was well-received, but the market was already calling for something new. With their team, we helped design and launch their 2G disposable vape with a sleek black and gold design placing them at the forefront of the CBD competitors.
Our collaboration continued with a website re-design for Standard Extracts, and a full custom web build for Standard CBD. Paired with high-quality photography, 3D mockups and animated reveal videos to help reinforce their digital presence for the launch. The success of the line drove the need for merchandise, apparel and stickers. We crafted custom illustrations inspired by vintage posters, infused with a cosmic twist to give the line a playful personality.
